ICE CREAM SOCIAL IMPACT - MISSION A LA MODE

What an interesting way to bring people together! Ice cream... I don't think there are many people in our society who don't like it. Many love it. Many crave it. It's sweet, refreshing, creamy, delicious. "Ice cream socials" have been around for decades. Now here's a company—Mission a la Mode— that puts a new twist on that phrase. 

From the designer's (Mason Zimbler) website, "Central Texas nonprofit Mission a la Mode’s aim is to bring community members together through a pretty sweet incentive: ice cream." 

From what I understand, these are posters advertising the company and its ice cream (perhaps they are packaging designs as well?). The phrases are witty: "Ice Cream... Social Impact," "Soft Serve the Greater Good, and "Tasty Treat Others as You Want to be Treated."

I love the design of each of the posters, from the vintage, "weathered" look to the creative decorative typefaces used for the most important words (which even signifies an ice cream flavor) to the backgrounds comprised of white silhouettes against a light pastel to the layout and obvious hierarchy to the wooden spoons with phrases on them. Another thing that is cool is that each one uses different typefaces and background colors, but the continuity lies in all of the other design elements. It's clear that they are a set. 

This makes me look forward to Project 3—packaging! 

Source: Mission a la Mode, Posters and Campaign Collateral, PRINT MAGAZINE, Issue 67, December 6, 2013

The 2013 Regional Design Annual, pages 37–38.

Mason Zimbler, Austin, Designer
Other credits: Jeff Neely (creative director), Kathy Farley (assistant creative director/writer), Jimmy Dyer (art director/designer), Lori Otto, Lauren Reichman (writers), Mission a la Mode (client)

The actual scanned image is below; the above are the online images (easier to see clearly) found at http://www.mzl.com/#/portfolio/0012