I found this series of Bounty consumer advertisements in the Communication Arts Advertising Annual (54) from November-December, 2013. I think they are remarkable! The message is definitely that a little thing like the right paper towel can take on "monster" spills. The graphic work is outstanding. I love how the liquid spilling out of the glass or cup is taking on the shape of something out of the insect fear film genre from the 60s (I think it was the 60s). The mid-air "pre-spills" appear very scary, powerful, and out to do evil damage! Also, it's totally humorous, which I love in advertisements. Being a spiller, myself, I got a special kick out of these, and I'm also inspired by them in terms of what is possible in Photoshop and all the other amazing graphic design computer programs I'm learning how to use. They're just brilliant!
Credits:
Julian Newman, art director
Dennis Greeley, writer
Dennis Greeley/Julian Newman, creative directors
David Corr, executive creative director
Rob Feakins, chief creative officer
Saddington Baynes, retoucher
Publicis Kaplan Thaler, ad agency
Procter & Gamble, Bounty, client
Dennis Greeley, writer
Dennis Greeley/Julian Newman, creative directors
David Corr, executive creative director
Rob Feakins, chief creative officer
Saddington Baynes, retoucher
Publicis Kaplan Thaler, ad agency
Procter & Gamble, Bounty, client
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