I am always drawn to photographs of animals, and this ad is particularly eye-catching as it shows a panda (or three different pandas) "wearing" different shapes of sunglasses, with only the words "IMAGE CHANGE" at the bottom. At first glance, it struck me as very cute and interesting, but I didn't know why the black around the eyes had different shapes; this made me curious to find out, which is what a well-designed advertisement should do. All I had to do was read the fine print "Small glasses from the Marui fashion store," and it was instantly clear. I found it to be very clever as an advertising design.
The designer's idea was very witty and playful. Also, the contrast (pandas being black and white) is extremely bold and grabs one's attention easily. The balance of the design is basically symmetrical, but it isn't at all boring because of these three funny, cute, interesting faces with what appear to be little smiles on them. This is a design that does not require many words. IMAGE CHANGE is all that is needed along with the photos to attract attention enough for people to lean in closer to see what it's all about. I think it's a fantastic design. Photoshop was likely used, and it's the perfect application for that particular software. Brilliant.
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