Finding bad graphic design isn't very difficult. It's everywhere, and there are websites dedicated to the stuff. For example, logodesignerblog.com, where I found these three images, has a section of bad, ugly, worst logo designs that has some gems! From typographical snafus to overuse of effect to poor composition to just plain ugly—it's interesting to see what people are designing and putting out there.
Three logos/identities for photography studios/companies are presented. Which is the worst one?
1. Fierce Photography is pretty awful. The large, gold, blurred, and heavily effected F, is made even worse by being translucent. The blurriness of it is what bothers me the most, I think. The centered type also has effects that don't help it at all. The tag line, "Capturing a memory, a moment, a smile, a look..." aligned right in a swirly script typeface is barely readable, has no room to breathe, and is anything but fierce! On to number two.
2. Fresh Look Images Photography has plenty of problems of its own. What's with these large, heavily effected Fs? Oy. Then there's the drop shadow on it and the drop shadow on "photography" but the rest of the type is flat. The choice of typeface itself is abysmal. And what's with the background? It looks like a faint brick texture on the left that fades into a flat background. It makes no sense. Fresh? I think not.
3. David Dove is...maybe...a photographer of celestial bodies? What is with the egg yolk Saturn-looking thing? Why would anyone put the a inside the D in David, when the D has a stroke on one side and the rest of the lettering doesn't (for one thing)? Then, the a's tail gets super-thin and extends to the right to underline the rest of the name. Yikes. The two typefaces clash. The extender of the h goes up through the d. David starts with a capital D, and dove doesn't. And I still just don't get the egg yolk planet. It's really pretty bad.
Maybe, just maybe, one, two, or even all of these photographers have a great eye for what makes a photo good; it could just be that they can't reason when it comes to graphic design. Maybe these were the throwaways—you know, the bad ideas before the designer came up with something brilliant. Maybe they were just starting out with little money and couldn't pay a decent designer.
But I seriously doubt it.
So if you had to choose, which is the worst of the three? I honestly can't decide.
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