Chocovic Coberturas Selváticas by Paul Núnez Associats, Spain, 2007. "The exotic provenance of the cocoas used in these gourmet chocolate bars is expressed through Eva López's Rousseau-esque 'wild forest' illustrations." (Kirkpatrick, p. 60)
Beautifully designed. Alluring. Fantastic. HAS to be delicious chocolate!
I absolutely love these chocolate packaging designs. I came across them while doing research for Project 3 (organic food packaging redesign), and they particularly struck me due to their stunningly illustrated jungle/forest motifs at the top combined with the beautifully simple typographical treatment at the bottom. I want my chocolate to be rich, and I would describe these packaging designs with the same word.
I have a special personal relationship with chocolate (especially dark chocolate), and I suppose it isn't a particularly healthy one. Be that as it may, really, really good chocolate takes me away to a special paradise for the few magical minutes of tasting, feeling, consuming, experiencing it. I sometimes close my eyes to focus purely on the senses of smell, taste, touch, and swallowing. The creamy texture, the sweet/bitter-sweet flavor, the sensations throughout the mouth...it's exquisite. My my my.
Okay. I'm being overdramatic.
My point is that the brilliant thing about each of these designs is the paradise-like colorful and detailed illustration that is highly reminiscent of the work of Rousseau placed atop a very simple and appealing bright rectangle with excellent, clean, and clear typography, including typeface choices, alignment, and hierarchy. (I recognized the similarities to Rousseau's work before reading the description at the top; Rousseau is my absolute favorite artist from my modern art history class this semester.) These rich illustrations are so aesthetically pleasing and attractive to the consumer without detracting from the bottom portion containing the information. The bright colors and lush rainforest/jungle scenes evoke richness in flavor. Without a doubt.
To me, if the package is this beautiful, the chocolate inside must be equally delicious.
Source: Kirkpatrick, Janice. New Packaging Design. London: Laurence King, 2009. Print. P. 60.
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